We believe that population health data – physical, mental and social – is invaluable to businesses to drive better business decisions, save costs and, ultimately, help the biggest asset a company can have – its people.
As with most enterprise organisations (and despite a sophisticated and powerful benefits stack), significant commercial and human capital losses are taking place through ill-health, MSK, mental health, inactivity, absenteeism and loss of productivity.
500 million people will develop noncommunicable diseases (NCDs) attributable to physical inactivity, between 2020 and 2030, costing a global US$27 billion annually
Physical inactivity is associated with 1 in 6 deaths in the UK and is estimated to cost the UK £7.4 billion annually
Around 1 in 3 (34%) of men and 1 in 2 (42%) of women are not active enough for good health.
Global medical plan costs to rise 10% with UK at 15% – Aon
Health insurance premiums 'to rise by at least 20%' as NHS woes stoke claims
£3bn was paid out in claims last year alone, according to the Association of British Insurers (ABI)
4.4 million people covered by health insurance through their employer
As with most enterprises (and despite a sophisticated and powerful benefits stack), a global enterprise client reported that they are losing significant money through ill-health, MSK, mental health, inactivity, absenteeism and loss of productivity.
1 in 6
had MSK issues
95%
were inactive
1 in 5
had mental health issues
1.42 m
lost hours
72%
overweight
= £26 million
estimed cost to the business (UK only, 2023)
World Health Organisation guidance recommends a minimum of 150-300 minutes of moderate intensity physical activity or 75-150 minutes of vigorous intensity physical activity weekly, and encourages people to exceed these targets.
“The benefits are huge, not only for the physical and mental health of individuals, but also for societies, environments, and economies...”
We hope countries and partners will use this report to build more active, healthier, and fairer societies for all.
Cardiovascular Disease
30%
Depression
35%
All Cause
Mortality
30%
Breast
Cancer
20%
Colon
Cancer
30%
Type 2
Diabetes
40%
All categories of users (in terms of perceived fitness levels pre-GoJoe) experienced an increase in activity levels as a result of using GoJoe.
The increase was most pronounced in those who stated they were inactive, going from 0 times per month to 6 times per month.

Our high engagement enables us to uniquely combine quantitative (wearable/ app) with qualitative data, to give you the most powerful employee health data possible.


Workforce health data transforms wellbeing from a cost centre into a measurable business lever. Without data, HR teams can't identify which employee groups are disengaged, where absenteeism risk is building, or whether a wellbeing programme is actually working. GoJoe's healthcare analytics platform gives organisations the evidence base to make informed decisions — scaling what's working, addressing gaps before they become expensive, and demonstrating ROI to leadership. Organisations that make data-driven wellbeing decisions consistently outperform those running campaigns on gut instinct alone.
GoJoe's employee wellbeing analytics tools monitor participation rates, activity levels by type and frequency, engagement trends over time, reward redemption rates, and social engagement (team interactions, challenge completions). For clients integrated with Bupa health insurance, GoJoe data can also connect to clinical metrics linking preventative engagement to healthcare cost outcomes.
Inactivity is one of the most significant and underreported drivers of business cost. Sedentary employees take more sick days, report lower energy and focus, and are at higher risk of chronic conditions that drive long-term healthcare spend. The economic impact includes direct costs (absenteeism, healthcare claims) and indirect costs (presenteeism, lower productivity, higher turnover). GoJoe's data health check report quantifies these risks at an organisational level, giving finance teams the evidence they need to justify investment in preventative health engagement. NatWest's GoJoe programme delivered a 10% reduction in absenteeism costs within 18 months.
Yes. GoJoe tracks physical, mental, and social health across a single platform. Physical health is tracked through activity logging — steps, workouts, yoga, swimming, and 60+ other activity types. Mental health is supported through mindfulness and meditation logging, and reflected in wellbeing survey responses. Social health is measured through team challenge participation, club engagement, and social feed interactions. All three dimensions appear in GoJoe's admin dashboard, giving HR teams a genuinely holistic view of workforce wellbeing rather than a one-dimensional fitness score.
GoJoe connects preventative engagement data to absenteeism reduction through two mechanisms. First, sustained physical activity directly reduces sick day frequency — physically active employees take fewer absences due to illness and lower stress. Second, GoJoe's data identifies disengaged employee cohorts before absenteeism spikes, allowing HR teams to intervene proactively. Centrica used GoJoe to reverse a 15-month rising absenteeism trend, moving from +2% month-over-month growth to -1% within six months. The admin dashboard provides the early warning signals that make this kind of proactive intervention possible.
GoJoe offers real-time dashboards, scheduled reports, and on-demand data exports. The live dashboard gives instant visibility into participation, activity, and engagement trends. Scheduled monthly and quarterly reports can be configured for HR directors, People teams, or executive stakeholders. Custom reports can be built by filtering data across teams, departments, locations, and time periods. For enterprise clients, API access is available for integration with Workday, SuccessFactors, and other HR systems. All health data reporting is anonymised at the individual level to protect employee privacy.
GoJoe takes a privacy-first approach to employee health data. Individual activity data is never shared with employers — HR teams see only anonymised, aggregated insights. Employees control their own privacy settings and can log activities anonymously or restrict what's visible to teammates. The platform is GDPR and ISO 27001 compliant. Data is encrypted in transit and at rest. GoJoe never sells employee health data or shares it with insurers or third parties without explicit, informed consent. These protections are a prerequisite for the high participation rates GoJoe achieves employees engage because they trust the platform.
Yes — GoJoe's reporting is fully customisable. Admins can filter all data by team, department, location, country, or custom employee segment. This means a global HR director can view organisation-wide trends while a regional manager sees data specific to their team. Challenge results can be reported at group level (by division or site) to enable internal benchmarking. Custom dashboards can be configured for different stakeholder audiences — a CEO summary, a detailed HR operations view, or a team manager report ensuring the right data reaches the right people.
GoJoe tracks employee health through voluntary activity logging and wearable device integration. Employees log physical activities, wellness sessions, and mindfulness practices either manually or via automatic sync with Apple Health, Fitbit, Garmin, Oura Ring, and other connected devices. This data flows into GoJoe's employee wellbeing analytics platform, generating individual activity scores and aggregated team and organisational insights. HR and People teams access anonymised dashboards showing participation rates, activity trends, most popular activities, and engagement patterns over time providing a live health data report for the workforce.
Gamification is GoJoe's primary engagement mechanism — and the reason participation holds long after a traditional wellness campaign would fade. GoJoe uses daily activity streaks, achievement badges, weekly missions, team leaderboards, level progression (Bronze → Silver → Gold), and surprise reward unlocks to keep employees returning daily. Monthly leaderboard resets keep competition fresh throughout the year. Team-based challenges create social accountability that drives consistency: employees are 5× more likely to stay active when their team is counting on them. The result is 5× higher retention than typical fitness apps at 30 days.