Employee Benefits

Tackle rising health costs with a benefit that works

Gojoe is a global consumer health and fitness product built for the end users, loved by businesses.

Used by SMEs to global enterprises, GoJoe utilises a powerful, consumer-grade mobile app to drive significant ongoing user engagement, resulting in rich data, lowered health costs and a happier, healthier workforce.

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It starts with engagement

We see the same problems, everywhere. Rising health costs, lack of engagement, dispersed benefits, lack of awareness.

We tackle these problems by engaging users across long periods through a global consumer product, with gamification, social and inclusivity at its core. We utilise that engagement to improve people's physical, mental and social health.

GoJoe is unique in its ability to combine quantitative and qualitative data back to clients. We therefore provide an unrivalled data set, giving businesses the data they need to measure and improve health, and ultimately reduce wasted spend.

Lead Pillar Ambassadors

Move

Paul Parry

Personal Trainer

- 1-2-1 consultations and personalised fitness plans
In-person and recorded HIIT sessions
In-person and recorded workshops
Monthly group drop-ins

Fuel

Luke Hanna

Nutritionist

- 1-2-1 consultations and personalised nutrition plans
In-person and recorded workshop sessions
Workplace consultancy inc canteen audit
Monthly group drop-ins

Rest

Helen Faliveno

Mindful Movement Instructor

- 1-2-1 consultations
In-person and recorded yoga and other sessions
Bespoke course delivered over the year
Monthly group drop-ins

Feel

House of Wellbeing

+ others

- House of Wellbeing personalised series
Mental health support
Monthly group drop-ins

Don’t just take our word for it

"The thing I love about GoJoe is that it’s so inclusive"

"The thing I love about GoJoe is that it’s so inclusive. It doesn’t matter how active or fit you are, or how old you are, there’s something for everyone"

Alison Rose, Former CEO, NatWest

“It always gets amazing engagement”

GoJoe is a fantastic digital solution to proactively engage our people no matter where they are. From their world series events to their health and wellness content, it always gets amazing engagement.

“GoJoe is the best thing we have ever done”

The teams absolutely LOVE it. The witty comms and notifications are so good. It brings together the wider teams and connects us all, which is really cool.

“It delivers a huge impact on wellbeing”

GoJoe is a really innovative app which helps to keep staff active. It’s easy to get out there and delivers a huge impact on wellbeing.

Frequently Asked Questions

How does GoJoe improve wellbeing?
GoJoe improves employee wellbeing by making healthy habits sustainable rather than sporadic. Most employee benefits apps deliver content — articles, videos, meditation guides — but struggle to change behaviour. GoJoe's approach is different: team challenges, social accountability, gamification, and behaviour-linked rewards work together to build lasting daily habits across the whole workforce. The results are measurable: 70% of users report improved wellbeing within two weeks, 40% report reduced stress, and 18% feel more productive at work. As a corporate benefits app, GoJoe delivers outcomes rather than access.
Can surveys be customised?
Yes. GoJoe's wellbeing survey tool is fully customisable. HR teams can deploy pulse surveys alongside challenges or as standalone wellbeing check-ins, using GoJoe's template library or building custom question sets. Surveys can be targeted to specific teams, departments, or the full workforce. Results are anonymised and reported in the admin dashboard, where they can be cross-referenced with activity and participation data to build a complete picture of workforce wellbeing. Custom surveys make GoJoe adaptable to any organisation's specific wellbeing measurement framework.
What makes GoJoe unique?
GoJoe is unique as an employee benefit because it combines participation-driving engagement mechanics with measurable health outcomes and behaviour-linked rewards — in a single platform. Most employee benefit apps are either engagement tools (step counters, content libraries) or insurance-linked products. GoJoe bridges both: it drives the daily behaviour change that reduces downstream healthcare costs, while rewarding that behaviour with real value through 3,000+ redemption brands. The only platform combining preventative health engagement with Bupa clinical healthcare, GoJoe is the only employee benefits corporation app that connects preventative activity to clinical outcomes.
How fast is setup?
GoJoe is designed for fast deployment. From contract sign-off, most organisations can launch their first challenge within two weeks. GoJoe's client success team manages the technical setup, provides onboarding templates, and runs a kick-off call to configure the platform for your workforce. Employees can download the app and join within minutes. For enterprise clients with SSO requirements, integration typically adds a small amount of additional setup time but remains well within a standard HR project timeline. There's no lengthy implementation or system integration required to launch.
Can all employees join?
Yes — GoJoe's inclusive design means all employees can participate regardless of fitness level, age, ability, or lifestyle. The 60+ activity types cover everything from high-intensity workouts to gentle walking, gardening, and mindfulness — so there's no bias toward athletic employees. Rewards are earned through any activity, not just high-performance metrics. GoJoe achieves ~90% participation in corporate challenges, which is only possible because the platform feels genuinely fair and accessible to the whole workforce. Previously inactive employees increase their activity by up to 400% the segment where health improvement delivers the greatest benefit.
How do rewards motivate users?
GoJoe's move-to-earn rewards model is the most effective motivation mechanism in the platform. Unlike static perks — gym discounts or wellbeing content that employees may never use — GoJoe rewards are earned through activity and redeemed freely across 3,000+ brands including retail, travel, dining, and wellness. The double-value model means for every £1 invested per employee per month, employees unlock £2+ in reward value. Because rewards are tied directly to behaviour, the incentive structure continuously reinforces the activity habits employers want to see. Unused reward budget rolls over, ensuring there's no waste.
How does it reduce health costs?
GoJoe reduces health costs through sustained preventative engagement. By motivating the entire workforce to move more consistently, GoJoe directly reduces the frequency and severity of health events that drive costs: fewer sick days, lower mental health claims, reduced musculoskeletal issues from sedentary behaviour, and lower incidence of the chronic conditions that generate the largest healthcare expenditure. NatWest achieved a 10% reduction in absenteeism costs within 18 months. For clients using GoJoe with Bupa health insurance, data integration means preventative activity can be directly linked to clinical cost reduction, creating a measurable ROI on both sides.
Can it link with other wellbeing tools?
Yes. GoJoe integrates with major wearables and fitness apps including Apple Health, Fitbit, Garmin, Oura Ring, and Strava, allowing seamless data flow from tools employees already use. For enterprise clients, API access enables integration with existing HR and benefits platforms including Workday and SuccessFactors. GoJoe is also part of the GoJoe × Bupa integrated offering — the only platform combining preventative health engagement with Bupa clinical healthcare — allowing data to flow between activity engagement and clinical recommendations for a joined-up health strategy.
What insights do employers get?
GoJoe's admin dashboard gives employers real-time visibility into participation rates, activity trends, engagement patterns, reward redemption, and survey responses. Data can be segmented by team, department, location, or demographic. Monthly and quarterly reporting provides the ROI evidence needed to justify the employee benefits investment to finance leadership. The dashboard also surfaces early warning signals — declining participation in specific teams, activity drop-offs in certain months enabling proactive intervention before disengagement becomes a wider problem.
How do generic benefits boost engagement?
Generic employee benefits platforms boost engagement when they go beyond access and create behavioural incentives. GoJoe does this through three mechanisms: social accountability (colleagues can see each other's activity, which drives consistency), gamification (streaks, missions, and leaderboards create daily habits), and behaviour-linked rewards (employees earn real value by staying active). Together, these mechanics transform a wellbeing benefit from something employees sign up for and forget into a daily touchpoint they look forward to. ~90% challenge participation rates demonstrate this engagement effect in practice.

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Tackle rising health costs with a benefit that works

It starts with engagement

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Lead Pillar Ambassadors