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What started in 2008 as an annual reunion between a group of "ordinary joes"...
... has been transformed into a cutting-edge virtual fitness solution to motivate the masses, used by the world's biggest companies.
We're two of the co-founders of GoJoe, and 'ordinary joes' ourselves.
Two of us (Will and Phil) met at university in 2003 and lived in a house with x8 other 'ordinary joes'. We loved competition and sport so hired an athletics stadium (see video above) to compete against one another in teams.
We were all average, but loved it. The event became an annual tradition and still takes place today. The motivation and enjoyment we derived from our event was something we didn't get from any digital or physical products...whether they be fitness apps or physical events.
We figured out that the secret sauce was friendly team-based competition with 'people you know' (whether friends, colleagues or influencers). Our background was as sports lawyers working with some of the world's biggest brands, fitness apps and athletes.
We took the essence behind our physical reunion event and set about building a digital product to help 'ordinary joes' from across the globe get motivated and to make exercise more enjoyable. Bored and uninspired with existing solutions – and having endured unreliable and clunky step challenges first hand – GoJoe’s team-based app is now used by the likes of PwC, PayPal, Experian, EY, NatWest, Amazon, William Hill etc to motivate, include and engage all of their staff.
Two rounds of investment later, with collaborations with Stanford Uni, partnerships with the world's biggest companies, brands and athletes under our belt, we're only just starting.
Two of GoJoe’s co-founders (Will & Phil) meet and live in house with x8 other ‘ordinary joes’. They love competition and sport so hire an athletics stadium to compete against one another in teams. They are all very average, but love it. The event becomes an annual tradition and still takes place today.
Will and Phil saw something in the annual reunion event. Their background was in sport working with NFTs, global brands and athletes.
They worked out that the secret sauce was friendly team based social fitness with ‘people you know’ (i e whether friends, colleagues or influencers).
They decide to build a digital product to help other ‘ordinary joes’ get motivated. That leads them to meet GoJoe’s other co-founders, Costi and Mihai, who are also ‘ordinary joes’ but happen to be world-class software engineers. GoJoe was born.
GoJoe starts to run influencer-driven challenges. Its first challenge like this was between a team of NHS doctors and a team of Army commandos – both captained by influencers.
Brands got in on the action and engagement and audience growth was high. Early validation.
GoJoe rolls out virtual mass participation fitness events. It’s first was becoming a digital partner to Kiltwalk and running a challenge which featured celebrity captains and helped to raise £5m for charity over one weekend.
GoJoe completes its first round of investment which includes backing from a professional athlete and C-suite execs from Premier Leagues and household brands.
GoJoe is contacted out of the blue by PricewaterhouseCoopers (PwC), one of the ‘big four’ global accounting firms, who ask to use GoJoe to run a team-based staff wellness challenge.
The event was a huge success – it featured over 250 teams and 81% of staff were more motivated to do more exercise than normal. Whilst continuing to build its consumer product, GoJoe therefore releases its corporate challenge offering which has since been used by other global corporates and brands.
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