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Our award-winning platform drives improved personal and business performance by getting and keeping people healthy year-round. We do this via our proven formula of gamified experiences, rewards, social connection, and AI powered data.
Some of our great features include:
Double your rewards budget with GoJoe Incentives. 3,000 brands and zero budget waste.
More about Rewards
Built to be used by anyone, anywhere regardless of ability, level, or activity interest.
More about Inclusivity
Market-leading virtual team challenges designed for the modern workforce.
More about Challenges
Unparalleled insights backed by our partnership with Stanford University.
More about Insights
Fully inclusive team challenges.
Say goodbye to stale, dated step-only challenges and boost company-wide engagement with 60+ activities and weighted points across the lot to keep everyone connected and moving more.
Incentivise and empower your team with our complete health and performance platform.
Helping colleagues compete, train, connect, and earn all year-round to boost health, engagement and productivity.
Unlock unbeatable GoJoe discounts with Bupa health insurance. Combining GoJoe’s daily gamified engagement and flexible rewards with Bupa’s trusted healthcare expertise.
GoJoe creates healthier, more engaged teams to boost performance for everyone.
Plus we make fun along the way too.
150
countries using GoJoe in 30 languages
90%
average engagement on downloads during GoJoe Challenges
5x
better app retention rates than the industry average
70%
see a significant increase in wellbeing in just two weeks
75%
of sedentary users exceed WHO weekly exercise guidelines
+40%
reduction in users feeling stressed or overwhelmed at work
74%
of users reported a better work-life balance
67%
feel better equipped to boost health and remain productive
+67%
feel more positive about their employer
GoJoe is built by ordinary joes, for ordinary joes to help them perform better. Just like this lot:
Predict -> Activate -> Measure -> Reduce Health Costs



Because healthier businesses perform better.
Using our data and consumer quality app to reduce costs for PMI and absenteeism
We helped reduce absenteeism costs by 10% and contributed to stopping a 15 month slump in sick days for two major UK brands.
Driving real change for all fitness and activity levels.
of users see significant increase in physical, mental and social health.
Supporting workplace productivity through better health.
increase in positive intent towards employers (GoJoe user survey 2023).
Bringing people and teams closer together through health and fitness.
average engagement across our users.
Explore these case studies and find out how GoJoe’s corporate health and fitness app motivates organisations of all shapes and sizes.
Yes — GoJoe is designed for year-round use, not one-off campaigns. Alongside scheduled challenges, the platform includes persistent features: clubs, social activity feeds, personal goal tracking, and always-on rewards. GoJoe's challenge calendar lets HR teams plan themed programmes throughout the year — seasonal events, mental health awareness months, team connection initiatives. The gamification layer (streaks, missions, level progression) maintains daily engagement between formal challenges. Centrica used GoJoe year-round to reverse a 15-month rising absenteeism trend, showing the compounding impact of sustained participation over time.
Yes — GoJoe is built to work for everyone, regardless of fitness level, age, or ability. Most workplace wellness programs default to step challenges, which favour the already-active and leave sedentary employees feeling excluded. GoJoe takes a different approach: 60+ activity types are all weighted fairly, so someone logging a 30-minute yoga session or an afternoon of gardening earns the same points as a runner. This inclusive design is why GoJoe achieves ~90% participation in corporate challenges far above the 10–15% industry average. Previously inactive users increase their activity by up to 400% after joining.
Most organisations see strong engagement within the first two weeks of launch 70% of GoJoe users report improved wellbeing within 14 days, and participation typically hits 80–90% in the first challenge. Absenteeism and productivity metrics take longer to shift NatWest's 10% absenteeism reduction came over 18 months but leading indicators like participation rates and engagement scores are visible in GoJoe's real-time admin dashboard from day one.
GoJoe's analytics dashboard gives employers a live view of participation rates, activity trends, engagement patterns, and reward redemption. Data can be segmented by team, department, location, or demographic to identify where wellbeing investment is having the most impact. Activity type breakdowns show what employees are doing, while month-over-month trend reports track programme performance over time. For clients using GoJoe alongside Bupa health insurance, engagement data can be linked to clinical outcomes connecting preventative activity to healthcare cost impact for a complete picture of ROI.
GoJoe is built to enterprise security standards. The platform is GDPR and ISO 27001 compliant. All employee health and activity data is anonymised in employer reporting — HR teams see aggregate trends, not individual records. Employees control their own privacy settings, including the option to log activities anonymously or restrict what data is visible to teammates. GoJoe never sells user data or shares individual health information with third parties without explicit consent. Single sign-on (SSO) is available for enterprise clients.
GoJoe uses a move-to-earn rewards model: employees earn points through activity and redeem them across 3,000+ brands in 150+ countries. Rewards include retail gift cards, travel, dining, wellness services, and eco-friendly options such as charity donations and carbon offsets. The double-value model means for every £1 an employer invests per user per month, employees unlock £2+ in reward value. Unused reward budget rolls over, so there's no waste. Rewards are available at tiered levels, keeping motivation high across all activity levels not just top performers.
Most step-based challenges measure only one activity type, which means the same people win every time usually those who are already fit. GoJoe's weighted activity system levels the playing field: 60+ activities count equally, from swimming and cycling to stretching, mindfulness, and housework. Points are weighted by effort and duration, not just steps. Beyond inclusivity, GoJoe adds a social and gamification layer that step platforms can't match team challenges, clubs, leaderboards, activity feeds, and behaviour-linked rewards. This combination sustains engagement long after a standard step challenge would lose momentum, with 5× higher app retention at 30 days.
Absolutely. GoJoe is designed for distributed, hybrid, and fully remote workforces. All activity is logged digitally via the app either through manual entry or wearable sync so location is irrelevant. Team challenges connect colleagues across different offices, countries, and time zones. The social features (activity feeds, clubs, leaderboards) are particularly powerful for remote teams: 51% of Hilti employees reported feeling more connected to colleagues after participating in a GoJoe challenge. GoJoe supports 30+ languages and operates in 180+ countries.
Yes. GoJoe supports 35+ languages and operates across 180+ countries, making it one of the few employee wellness platform solutions built for genuinely global workforces. Rewards are redeemable across 3,000+ brands in local currencies. Rolls-Royce achieved 75%+ sustained participation across a diverse, globally distributed workforce — including frontline and non-desk workers demonstrating that GoJoe works across all employee demographics and geographies.
Gamification is GoJoe's primary engagement mechanism — and the reason participation holds long after a traditional wellness campaign would fade. GoJoe uses daily activity streaks, achievement badges, weekly missions, team leaderboards, level progression (Bronze → Silver → Gold), and surprise reward unlocks to keep employees returning daily. Monthly leaderboard resets keep competition fresh throughout the year. Team-based challenges create social accountability that drives consistency: employees are 5× more likely to stay active when their team is counting on them. The result is 5× higher retention than typical fitness apps at 30 days.