Top Benefits of Employee Engagement for Companies

Employee engagement is much more than just job satisfaction. Engaged employees are motivated, productive, and invested in their company’s success, which directly impacts a company’s bottom line. In recent years, companies have turned to digital solutions to better track and improve employee engagement. Tools like GoJoe’s employee wellness platform offer real-time data, advanced reporting, and dynamic engagement activities that can drive productivity and wellbeing.

Here’s a look at the benefits of employee engagement, how it impacts productivity, and how data-backed strategies can elevate workforce performance. Our case studies with companies like NatWest, Amazon, Santander and PwC offer a glimpse into the tangible results possible with an effective employee engagement platform.

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Why Is Employee Engagement Important?

1. Increased Productivity and Performance

Engaged employees tend to be more productive. When employees are motivated and feel a sense of connection to their work, they’re more likely to perform at their best. In fact, research shows that highly engaged teams experience an increase in productivity. Engaged employees approach their roles with a positive outlook, making them more efficient and likely to go above and beyond in their responsibilities.

GoJoe Case Study: When Amazon launched its “Get Primed” fitness challenge through GoJoe, they saw an 89% engagement rate. Employees logged over 3,300 activities across various exercise types, which boosted camaraderie and productivity even during one of Amazon’s busiest periods, Prime Day. Through GoJoe’s structured platform, Amazon’s teams found new ways to connect and stay motivated, directly influencing their workplace performance.

2. Reduced Absenteeism and Turnover

The importance of staff engagement is also reflected in reduced absenteeism and turnover rates. Engaged employees are less likely to take unnecessary sick days or leave the company. A study by Gallup found that engaged teams see a 41% reduction in absenteeism (Gallup). Lower absenteeism and turnover rates translate to significant cost savings for companies, as hiring and training new employees can be expensive and time-consuming.

GoJoe Case Study: During NatWest Group’s Go!24 Challenge, GoJoe helped re-engage almost 40% of NatWest’s global workforce, significantly reducing absenteeism by keeping employees motivated and socially connected. By leveraging GoJoe’s team-based challenges, NatWest could maintain high engagement levels and create a positive impact on overall attendance.

3. Improved Employee Wellbeing and Work-Life Balance

The benefits of staff engagement go beyond productivity—engagement also supports mental and physical wellbeing. Companies that invest in engagement platforms like GoJoe foster a culture of wellness, helping employees achieve a better work-life balance. This investment in wellbeing can have a lasting impact on employees’ health, leading to lower healthcare costs for the company.

GoJoe Case Study: At PwC, GoJoe’s engagement platform played a pivotal role in improving both physical and mental wellbeing. PwC’s “Movement Challenge” engaged over 800 employees from diverse locations globally. Through GoJoe’s custom challenges, the PwC team logged nearly 15,000 activities in just two weeks. The platform’s structure encouraged employees to prioritise their health, fostering a healthier work-life balance across PwC’s global workforce.

RELATED: Top 5 Employee Wellbeing Initiatives for 2024

How Does Employee Engagement Increase Productivity?

Engagement directly influences productivity by making employees more committed to their roles and the company’s goals. The impact of employee engagement is seen in employees’ willingness to work more efficiently, contribute innovative ideas, and maintain focus on organisational objectives. Here’s how engaged employees drive productivity:

• Higher Motivation: Engaged employees have an intrinsic motivation to excel at their tasks. They are likely to be more focused and committed to their work, driving up their productivity levels.
• Enhanced Teamwork: When employees are engaged, they work better together. They support each other’s efforts, which strengthens teamwork and leads to higher performance as a group.
• Reduced Errors and Higher Quality Work: Engaged employees are more attentive to their tasks, reducing the likelihood of mistakes and maintaining high standards.

GoJoe’s Platform for Productivity: GoJoe offers tools like real-time leaderboards, team-based challenges, and progress tracking, creating an environment where employees are motivated to perform well. In GoJoe’s survey, 82% of users reported feeling more socially connected through the platform, underscoring how its features enhance teamwork and collaborative productivity.

Benefits of an Engaged Workforce

1. Higher Levels of Innovation and Creativity

Engagement is linked to employees’ willingness to innovate. Engaged employees are more likely to contribute fresh ideas and solutions, as they feel a sense of purpose in their work. According to The Palgrave Handbook of Workplace Well-Being, a 2016 Globoforce study found that 96% of employees believe showing empathy is one of the most important actions leaders can take to engage their workforce. When employees feel valued, they’re more willing to explore creative approaches and suggest improvements, contributing to the company’s growth and success.

2. Enhanced Customer Satisfaction

There’s a strong correlation between employee engagement and customer satisfaction. Engaged employees are more likely to provide better service, as they are invested in the company’s mission and values. They are also more attentive to customers’ needs, leading to positive customer experiences and brand loyalty. For companies that rely heavily on customer service, the benefits of employee engagement directly impact their bottom line.

3. Stronger Company Culture and Loyalty

Engagement platforms foster a sense of belonging and loyalty, reinforcing a positive company culture. When employees feel connected and valued, they’re more likely to be loyal to the organisation. This loyalty helps in building a workforce that aligns with the company’s goals and values, creating a strong and unified culture.

GoJoe’s Role in Building Culture: GoJoe’s platform goes beyond employee engagement by offering features that connect employees socially and professionally. With activities such as team challenges, chat groups, and leaderboards, GoJoe enables employees to bond over shared goals, which strengthens company culture. Companies like Centrica and Captita have used GoJoe to reinforce positive culture by uniting employees across multiple locations.

READ MORE: How to Increase Employee Happiness at Work

The Role of Data and Reporting in Employee Engagement

Data is central to understanding and improving engagement. With advanced reporting features, companies can track engagement levels, participation rates, and even the health impact of their wellbeing programs. This data-driven approach provides HR teams and managers with valuable insights into which initiatives are working and which areas need improvement.

GoJoe’s Advanced Reporting Capabilities: GoJoe’s platform includes comprehensive reporting features that give HR professionals and managers a clear view of engagement and productivity metrics. GoJoe’s data dashboard provides insights into the number of participants, engagement rates, activity levels, and survey results allowing companies to assess the effectiveness of their programmes. This data is essential for making informed decisions and tailoring future initiatives based on employee preferences and needs.

Benefits of Employee Engagement for Employees

Engagement isn’t only beneficial for the company; it also significantly enhances employees’ experience at work. The benefits of employee engagement for employees include:

• Job Satisfaction: Engaged employees feel fulfilled and satisfied with their roles. They derive meaning from their work, which leads to higher job satisfaction.
• Career Development: Engaged employees are more motivated to grow and develop professionally. They seek out opportunities to enhance their skills, which benefits both their career and the company.
• Wellbeing and Mental Health: Engagement is closely tied to wellbeing. When employees are engaged, they’re less likely to experience burnout and more likely to maintain a healthy work-life balance.

GoJoe’s Impact on Employee Wellbeing: GoJoe’s platform encourages employees to participate in wellness activities that improve both physical and mental health. Through engaging challenges, GoJoe promotes a balanced approach to work and life, giving employees the tools to manage stress and support their wellbeing.

Implementing GoJoe’s Employee Engagement Platform

If your company is looking to reap the benefits of employee engagement, GoJoe offers a flexible, data-driven solution tailored to the needs of modern organisations. From fitness challenges to mental health resources and comprehensive reporting tools, GoJoe’s platform provides everything you need to foster a more engaged and motivated workforce.

With proven success across various industries and clients like NatWest, Amazon, and PwC, GoJoe’s employee wellness app delivers measurable results in employee engagement, health, and performance. Our team-based movement challenges, social engagement features, and advanced metrics make GoJoe the ideal choice for companies looking to enhance productivity, improve morale, and build a positive company culture.

Engage your team and start transforming your workplace today. 

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