Whether it's using us for our best-in-class virtual team challenges, or rolling GoJoe out as an enterprise benefit to drive down health costs and connect employees, GoJoe is a highly customisable, flexible solution.
We give employees the tools and encouragement they need to take care of their wellbeing – with a curated content library across topics like sleep, exercise, nutrition, mental health and mindfulness to name a few- we’ve got it all covered.






Global, modern and inclusive, GoJoe Challenges are widely renowned as best-in-class owing to their innovative weighting technology. With over 40 + exercise and activity types, and our unique weighted points system to ensure a level playing field, everyone can take part in our slick, social and inclusive challenges.






We can customise your corporate challenge according to any journey, route or map -start off on your adventure with a company-wide team-talk from an Olympian, professional athlete (or your CEO!) and unlock new videos and messages from fellow colleagues at each new location you reach






A global virtual Summer Games, involving 13 countries, with double Olympic gold-medallist Alistair Brownlee MBE famously captaining Team Netherlands. They didn't win.

Our retail friends ran what they called "the best thing they'd ever done".

GoJoe brings people together - and not just teams and colleagues, but clients as well. We run part staff, part client events ranging from virtual worldwide games to unique one-off events that resonate socially and culturally. Level up your corporate events;






A global virtual Summer Games, involving 13 countries, with double Olympic gold-medallist Alistair Brownlee MBE famously captaining Team Netherlands. They didn't win.

Our retail friends ran what they called "the best thing they'd ever done".

We bring the work-meets-fun vibe and help you build awareness for your company, reaching those who matter. By intersecting both the world of work and play, we encourage authentic connection to your audience wherever and whoever they are.





A global virtual Summer Games, involving 13 countries, with double Olympic gold-medallist Alistair Brownlee MBE famously captaining Team Netherlands. They didn't win.

Our retail friends ran what they called "the best thing they'd ever done".

Both to each other, and/or to the office. Encouraging employees back into the office is a big task, and we can help. With ‘phygital’ events, re-establishing bonds between colleagues and making the team a team again.






A global virtual Summer Games, involving 13 countries, with double Olympic gold-medallist Alistair Brownlee MBE famously captaining Team Netherlands. They didn't win.

Our retail friends ran what they called "the best thing they'd ever done".

Our easy-to-use business manager becomes your centralised comms tool – enhance your existing wellbeing resources and events (and add in some of ours!) to really get your people feeling at their best.






This one warms our hearts 🥰 We help organisations breathe new life into their corporate fundraising campaigns. Our movement-based challenges are a fun and rewarding way to encourage activity.






A global virtual Summer Games, involving 13 countries, with double Olympic gold-medallist Alistair Brownlee MBE famously captaining Team Netherlands. They didn't win.

Our retail friends ran what they called "the best thing they'd ever done".

No more scattered solutions that get poor engagement, spreadsheets to fiddle with and overwhelming app-sprawl for employees. Just one GoJoe platform, that everyone wants to use.

Explore these case studies and find out how GoJoe’s corporate health and fitness app motivates organisations of all shapes and sizes.









GoJoe challenges stand apart because they're built for whole-workforce participation, not just the fitness-focused minority. Unlike standard step challenge apps, GoJoe supports 60+ weighted activity types — so walking, yoga, and mindfulness count equally to running. Team-based formats create social accountability that drives sustained engagement, while a move-to-earn rewards model means employees have a tangible reason to participate. Challenges are fully branded, customisable in duration and structure, and backed by a real-time admin dashboard. GoJoe achieves ~90% participation in corporate fitness challenge programmes compared to the 10–15% typical of most corporate fitness challenge apps.
Workplace challenges work because they tap into social motivation one of the most powerful drivers of behaviour change. When colleagues compete and collaborate together, participation becomes self-reinforcing. GoJoe's team step challenge and multi-activity formats create shared goals and friendly rivalry across departments and locations. The social feed, leaderboards, and celebration notifications keep energy high throughout the challenge. Organisations using GoJoe see engagement scores improve alongside participation, because team challenges naturally build connection and a sense of belonging particularly important for hybrid and distributed workforces.
Yes — inclusivity is core to GoJoe's design. Traditional corporate fitness challenge apps default to step counts, which create a two-tier system where active employees win and sedentary colleagues disengage. GoJoe's 60+ activity types, weighted equally by effort, ensure everyone can contribute meaningfully whether they're a marathon runner or someone taking their first daily walk. This is why previously inactive users increase their activity by up to 400% on GoJoe. A company step challenge on GoJoe is genuinely fair for all fitness levels, which is why participation rates are consistently ~90%.
GoJoe supports 60+ activity types spanning fitness, wellness, and active lifestyle categories. Physical activities include walking, running, cycling, swimming, gym workouts, team sports, and yoga. Wellness activities include meditation, mindfulness, stretching, and sleep tracking. Active lifestyle activities include gardening, housework, dancing, and recreational pursuits. All activities can be logged manually through the app or synced automatically from Apple Health, Fitbit, Garmin, Strava, Oura Ring, and other wearables. Points are weighted by activity type and duration not just steps ensuring a fair and inclusive team fitness challenge experience for all participants.
Yes — GoJoe is purpose-built for remote and distributed workforces. The entire platform operates digitally: activity is logged via the app or wearable sync, team challenges run virtually, and the social feed connects colleagues regardless of location. GoJoe's clubs, leaderboards, and activity feeds are particularly effective at creating connection between employees who rarely or never meet in person. Hilti used GoJoe to bridge a distributed global workforce, with 51% of employees reporting they felt more connected to colleagues after participating. GoJoe operates in 180+ countries and supports 35+ languages.
GoJoe uses a layered gamification system designed to maintain engagement throughout an entire challenge — not just at launch. Employees earn points for activity, unlock achievement badges, build daily streaks, and progress through Bronze, Silver, and Gold levels. Weekly missions give participants short-term targets to hit alongside the main challenge goal. Team leaderboards create accountability and friendly rivalry across departments. Surprise rewards and Easter eggs add moments of delight throughout. Monthly leaderboard resets keep competition fresh. The result: 5× higher retention than typical fitness apps at 30 days into a workplace step challenge.
Yes. GoJoe challenges can be fully customised with company branding — including your logo, colour palette, and challenge name. Many clients run branded annual challenges that become a recognised part of their company culture. Challenge parameters are also customisable: duration (from 4-week sprints to year-long programmes), activity types included, team structures, scoring rules, and reward budgets. GoJoe's success team works with clients to design challenges that align with their engagement goals, workforce demographics, and existing wellbeing strategy. This flexibility makes GoJoe suitable as both a one-off corporate step challenge and an always-on platform.
GoJoe leaderboards rank teams — not individuals — by default, which removes the risk of demotivating employees who feel they can't compete with fitter colleagues. Team rankings are updated in real-time as members log activity, creating a live competition dynamic throughout the challenge. Employees can see their own contribution to the team score, which builds personal accountability. Individual leaderboards are available as an optional setting for clients who want them. Admins can view leaderboard data in the management dashboard alongside full participation and activity breakdown reports.
Yes. GoJoe supports 35+ languages, making it one of the most internationally accessible corporate fitness challenge platforms available. The app automatically detects and applies the user's device language. For multinational organisations running a group step challenge app or multi-activity challenge across multiple countries, this means employees participate in their native language without any additional configuration. Reward redemption is also localised — 3,000+ brands across 150+ countries so the experience feels relevant whether a participant is in London, Dubai, or São Paulo.
Yes. GoJoe integrates with GPS activity tracking through compatible devices and apps including Strava, Garmin, and Apple Health — making it ideal for outdoor activities like running, cycling, and hiking. GPS data syncs automatically to the app, converting tracked routes into GoJoe points. For activities where GPS isn't relevant — yoga, gym sessions, mindfulness — employees can log manually or sync from wearables including Fitbit, Oura Ring, and Apple Watch. This breadth of tracking options is what makes GoJoe a genuinely inclusive team fitness challenge app rather than a step-counter.